murals for publicity and advertising

The Brighton Theatre Royal, Brighton, Sussex

The annual pantomime at The Brighton Theatre Royal in Brighton, East Sussex has a comparatively large marketing budget. However, every UK theatre always looks for good value, and painted billboards and advertising murals are an attractive way of keeping advertising costs down. They are eyecatching and give a traditional feel to something usually seen as cold and clinical.

The site for these semi-permanent murals, painted onto exterior grade plywood, was the new Churchill Shopping Complex, in areas where footfall of the target markets was considered heavy. These included the walkway to the WC, changing facilities and cr�che, and outside a pre-teen accessories outlet.

(right) An advertising mural board to tie in with a special offer
(below left) Elements of the existing marketing were hand painted onto exterior plywood
(below right) These publicity murals were well place to make the most of target market footfall